Legal Marketing Book
Courting Your Clients
The Essential Guide to Legal MarketingBy Margaret Grisdela, Author
Courting Your Clients is a comprehensive "how to" reference guide that tells you what works and what to avoid in building your law firm practice.
Here are three of the many powerful business development techniques you can implement after reading this book:
- Generate new revenues quickly with current clients
- Strategically position your law firm on the Internet
- Use speeches and articles to attract prospects
As a bonus special, the "Attorney Marketing Plan" template will enable you to customize your own business development initiatives quickly and easily. Handy lists of reference sites and service providers will make it easy for you to implement your own cost-effective marketing program.
Courting Your Clients is a "must read" for:
- Attorneys
- Legal Marketers
- Law Firm Administrators
- Managing Partners
- Practice Group Leaders
- Sole Practitioners
The Dallas Bar Association Headnotes newsletter (March, 2009) included a book review for Courting Your Clients, written by Mary Louise C. Hopson. Excerpts follow:
Retaining clients is a huge key to success in the practice of law. And the book, Courting Your Clients, billed as "The Essential Guide to Legal Marketing," contains valuable information that can improve the results you get from your marketing efforts, both in attracting and in keeping clients.
Would you like to generate more revenue from current clients? Build a referral network that makes the phone ring? Cultivate valuable opportunities from speaking engagements, the Internet and directory listings? You may be already engaged in many of these activities. If you aren't, this book is a great starting point to audit what you have done, review what you are contemplating, and consider completely new tasks.