New York Attorney Marketing Plans
A current law firm marketing plan is a critical component of any successful legal marketing campaign. The New York legal market is highly competitive, and you need to spend your time on execution instead of trying to figure out where to promote your firm and how much money to spend.
Focus Your Business Development Efforts
In just 30-45 days, you can have a detailed legal marketing plan customized to your areas of practice, the preferences of your attorneys, and the New York marketplace. Your marketing plan will identify the best business development opportunities for your law firm, including:
- Publishing opportunities
- Speaking engagements
- Structured referral networking programs
- Public relations (PR) campaigns
- Relevant membership organizations and trade associations
- Advertising
Existing and past clients represent your best form of new revenue in the short term. Your customized law firm marketing plan will offer specific suggestions on how you can tap into this hidden asset in several ways, including:
- Up-sell and cross-sell marketing campaigns
- Newsletters and client alerts
- Client entertainment
- Re-activate former accounts
- Introduce new services
- Identify "at risk" clients who need special attention
Your business development focus will sharpen through the marketing plan development process. You will be able to more clearly identify your business goals to create a structured program that will attract new clients. Business development techniques covered in your marketing plan will include:
- Legal specialization for competitive positioning
- Legal services offered, prioritized by capabilities and profitability
- "Ideal client" profiles
- The number of new accounts you plan to generate in the next 12 months
- The dollar value of new business you plan to generate in the next 12 months
- How and where you plan to develop new accounts